Brands love subscriptions. Consumers don't. Rodeo is transforming the re-ordering experience into something better for everyone.
Trusted by the best brands in the game
Hey everyone,
I'm Ben, CEO here at Rodeo.
The traditional subscription model is broken.
99% of subscribers don’t re-subscribe after they churn, but most do want to repurchase.
Brands started offering rigid, inflexible subscriptions that automatically charged you, whether you needed the product or not. Consumers began to feel trapped and frustrated, losing control over their purchasing decisions. And sadly, this has become the norm.
Customers who buy one time and then subscribe are the most valuable cohort you will ever have. They're worth >3x more than a customer who is only given the option of an automated subscription. And customers who just want to try your product, but don’t want to subscribe, will either not buy from you, or worse, buy at a discount and then immediately churn.
Every other subscription platform is engineered for automatic subscription only, and as a result, it’s a race to the bottom with free gifts, steep discounts, and shady cancel flows.
We believe subscriptions should be a delight, not a burden. They should feel like a reliable, personalized service that adds value to your life, tailored to your unique needs and preferences.
We’re engineered to bring value to the customer experience at every single stage of the lifecycle.
Creating amazing customer experiences and increasing revenue go hand-in-hand. Join us in reshaping the subscription landscape for good.
Here’s how you do it
Increase repeat purchases by +30%
Rodeo reaches out by email and SMS before consumers runs out.
They can replenish with a click or snooze the reminder.
Reduce support tickets by +45%
Consumers can log in without a password to manage subscriptions at a glance.
They have the power to update subscription frequency, products, delivery dates, and addresses
Lower cancellations by +20%
They get what they want—and they love you forever
